Advertising Made Easy |
Why You Need Advertising by Peter
Phillips You need to be spending at least 90% or more of your time on promotion to have any realistic hope of having a profitable online business. Don’t spend too much time in building a pretty web site, as that in itself doesn't help grow your business as much as advertising and marketing. You need to decide if you are going to get some free advertising, or pay for it. The quickest and most effective advertising is that which you pay for; it takes a lot of free advertising to get any real results, while an ad in Adwords will get you instant traffic. Free advertising means using strategies like article marketing, which can be very effective, but it will cost you a lot of time in writing the articles. This is why the big players always outsource everything – it frees up their time to do more marketing. You need to focus on getting the best advertising you can for the least
possible cost. Email Marketing This is where you offer something that’s both free and attractive at your site, and if your visitors want to claim their freebie, they have to enter their name and email address on an opt-in form. They then get a series of pre-scheduled and pre-written email messages. These messages should offer valuable help and information about the subject they were looking for when they originally got to your site. A series of well-written emails will establish relationships with your customers, and provides a valuable way of keeping your visitors long after their first visit to your site. The best part is that once the initial setup work is done, everything is completely automated and personalized through your auto-responder. Now that you have an opt-in email list you can send out newsletters filled with even more helpful and current information and should also include more freebies to insure they will be read. Naturally, links to your site and your current offers will be prominently displayed. In most cases you won’t even have to write the newsletter – you just use someone else’s, as long as you leave their name and site link intact. Until your own opt-in email list is up and running, you can always consider newsletter network advertising. This means that you pay email newsletter management sites to run your ads across their network of newsletters. Email marketing can be immensely profitable, and it’s usually the major income source of the big players. Just be careful that you don’t try and sell something in every email, as this is a big turn off. Use holidays to send an email wishing them a happy whatever, together with a message that you hope they are doing well, and offering to help them if they are not. People get bombarded with emails, and yours needs to be one of the few ones that actually get read every time. It’s important to get a good balance between your chatty emails and your selling ones. So, create a niche site, set up your autoresponder sequence, promote
it then move on to your next project.
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