YOU CAN GET HEAPS OF QUALITY TRAFFIC – AND IT'S ALL FREE!
Every site needs quality web site traffic. The best designed site in
the world, combined with the best sales letter in the world will not
generate one dollar in sales if nobody sees them. This is stating the
obvious, and yet many people relegate their traffic strategy to an also
ran in their list of priorities.
I would venture to say that a well visited site with a totally useless
product will easily outsell a quality site with a good product, but
no traffic.
But just volume of traffic is not good enough, although if you have
strategically placed Ad sense ads on your site you will make some Ad
sense money just through the sheer volume of numbers.
Belonging to a traffic exchange program is not the answer. You would
know your own attitude when forced to look at someone else's site for
30 seconds. I know I usually have a magazine on hand when surfing, so
I've got something to read while waiting for the site to change. Sad
but true, nobody has joined a traffic exchange to look at other people's
sites – they only joined to get visitors to their site, forgetting
that their visitors will have just the same disinterested attitude as
they do.
You need people who are looking for the information or product provided
by your specific web site, who will then be sufficiently interested
in what you have to offer them. Only when they have landed on your site
does the quality if your site and sales letter come into play.
So here is the simple process needed to get those quality visitors
to your site.
1. If you want to know something, what do you do? You go to a search
engine of course, and look it up. Therefore to get people to come to
your site, you need to put yourself in their shoes. Ask yourself: "If
I was searching for my product, what search terms would I use?"
Then go to Wordtracker or, if you have bought a keyword research tool
like SEO Elite,
the software used by the professionals, use that and find out if the
search words you have chosen are terms that are being searched for often,
and also check out the competition. If the competition is too tough,
try a more specific variation of your search term until you find one
which still has search popularity, but less competition.
2. Use your keyword search terms in your title tags, in your source
code, in the body of your site, and in your sales letter. If you have
a URL which incorporates your keyword, so much the better. You could
always register a new URL. If the name with .com extension is already
taken, and it probably will be, consider the .biz or .info versions.
If they are taken as well, don't despair, look at Amazon.com. No relation
to a large South American river, but who cares? It's easily remembered.
3. Write an article on a subject related to your business and including
your keywords, but don't overdo it. Remember not to make your article
into a sales letter, as it will be declined by the article directories.
Your article has to gently encourage the reader to click on your URL
which you have put in your signature file at the bottom. Your article
need not be of "War and Peace" proportions, probably between
500 and 100 words (see the final paragraph). I don't know how this article
will end up, but if it's more than 1000 words, I shall cull it back.
Don't waste space on an extensive "bio" listing everything
you've ever done, just two lines will be sufficient. You want people
to read your URL, not everything about you. If you can't write an article,
get someone else's and completely re-write it, paragraph by paragraph.
This is not a big job; it should only take you 25 minutes. Alternatively
you can hire a ghost writer to write it for you, if your budget is up
to it
.
4. Establish your presence on the net. Submit your article to an article
directory like www.article-news.org . Get yourself an article submitter,
but make sure it's not fully automated. A lot of article directories
will require you to put in a Turing number to show that your article
has been manually submitted. But article submission software will do
the routine stuff for you, and virtually all you have to do is enter
the Turing number. There are free article submitters out there, but
if you are going to use articles as a major part of your traffic generation
(and it should be), consider buying a quality one. With these you only
submit your article once, and they will do the hard task of sending
it out across the net.
Well, this article is now finished, and following my own advice I've
checked my word count, which stands at around 850, which is just about
right, and it took me around 20 minutes, so there's no reason why you
can't do the same, and get free traffic to your site now.